Corporate Strategist Sunny Choi Joins the Pelican Products Executive Team

Pelican Products, Inc., the global leader in the design and manufacture of high-performance protective cases, temperature-controlled packaging systems and advanced portable lighting systems, welcomes strategic planning and business development expert Sunny Choi to a key position on its executive team.

As Vice President of Strategic Initiatives, Choi’s responsibilities include coordinating due diligence functions during the review phase of acquisitions and providing analysis and recommendations including valuations and financial feasibility studies. He will be taking a lead role in the five-year planning and strategic development for the company, alongside Pelican’s executive management team.

“Sunny has an excellent track record of leading companies through strategic planning, mergers and acquisitions, and business development,” stated CEO Lyndon Faulkner. “We look forward to the positive impact his business acumen will have on Pelican’s future portfolio.”

Prior to joining Pelican, Sunny was Vice President of Corporate Development for Belkin International, where he led numerous high value acquisitions and joint ventures. He has also held key positions at Ancora (acquired by Pitney Bowes), Inktomi Corporation, Wherehouse Entertainment and Warner Brothers Studios.

Choi holds a Master of Business Administration with an emphasis on Strategy and Marketing from UCLA Anderson School of Management, as well as a Bachelor of Arts in Business Economics from UCLA.