Jennifer Lim Appointed Director of Marketing – Consumer Division for Pelican Products, Inc.

Pelican Products, Inc. has recently hired Jennifer Lim to lead its Consumer Marketing team, based at Pelican’s downtown Long Beach, CA office. Pelican’s Consumer Division produces products for hunt and fish, adventure, personal electronics, photography and DiY markets.

Lim brings over 15 years of marketing experience to Pelican, having worked with start up companies to iconic brands such as Hyundai, Harman/Kardon and Beats by Dr. Dre.

“Jennifer’s dynamic marketing experience is very well suited to guide this team,” said Bob Shortt, President of Pelican’s Consumer Division. “Her expertise in marketing strategy, branding, digital and social media will complement Pelican’s growing product line perfectly.”

As Director of Marketing for Pelican’s Consumer Division, Jennifer will develop clear, actionable marketing plans for new and existing products. She will oversee the Consumer Marketing team and manage outside marketing, social media and PR agencies to implement Pelican’s brand strategy and increase awareness. She will also work cross functionally with Sales, Legal and Product Management teams to achieve Pelican’s overall objectives.

Lim holds a Bachelor of Arts degree in Sociology with an emphasis on business economics from the University of California, Los Angeles.